*New* Keratin Treatment

From the manufacturer:

Keratin Express – “Less time, less money, less hassle”

The fastest, simplest and most affordable way to have smoother, shinier and better-conditioned hair – at a price significantly less than most keratin treatments.

Keratin Express can give you unbelievable hair in as little as 35 minutes*. Eliminate frizz, reduce volume, increase shine, strengthen hair and cut blow-dry or straightening time by 50% or more for 4-6 weeks!

Keratin Express with a Cut
A Keratin Express treatment can be offered at the same time as a hair cut, providing the ultimate in convenience to clients, and no major disruptions to a Stylists schedule. Adding a Keratin Express treatment to a cut adds only an additional 15-20 minutes to the appointment.

Keratin Express with a Color
Keratin Express treatments should be offered to ALL color clients, and can be done immediately after the color service, saving both time and money. The results of the treatment after a hair color service are nothing short of amazing! Color has more shine, vibrancy and durability, and the health and strength of the hair is greatly improved.

Keratin Express for Everyone!
Keratin Express is not just for curly hair, but anyone who wants to improve strength, eliminate frizz or speed up finishing time every morning! Clients also have the option to wear their hair curly, straight or somewhere in-between!

Ask your Professional Stylist for a Keratin Express treatment today!


Q. What is Keratin Express Brazilian Smoothing Treatment?

A. Keratin Express is a revolutionary conditioning treatment that takes less time, less money and less hassle than traditional keratin treatments to achieve smooth, shiny, healthy hair.

Q. What’s the difference between Keratin Express and most traditional keratin treatments?
A. Keratin Express is to “traditional” treatments like semi-permanent color is to permanent color. Keratin Express offers clients the same great conditioning/smoothing results, but at a fraction of the time and cost of traditional treatments.

Q. What’s in it?
A. Keratin Express contains hydrolyzed hair keratin, along with its exclusive Cyprosil Complex, which includes cationically modified hydrolyzed keratin and cysteine peptides that produce immediate and noticeable smoothing, shining and conditioning.

Q. How long does it take for a complete service and how long does it last?
A. As little as 35 minutes, based on average hair length and density. Results last an average of 4 to 6 weeks.

Q. Who is Keratin Express for?
A. Anyone who wants shinier, smoother, healthier hair. Keratin Express works best on porous or chemically processed hair. Applications on virgin hair will show the best results after the 2nd or 3rd treatment.

Q. How frequently can a client get a treatment?
A. Every 4 to 6 weeks as needed.

Q. What about pregnant or breastfeeding clients?
A. It is generally NOT recommended to perform services of this type on these clients as no clinical testing has been to determine any potential hazards.

Q. What is the result of the treatment?
A. Wavy hair will be straight; curly/frizzy hair will be smoother with up to 100% less frizz and possible curl reduction between 10-30%. Subsequent blow-dry time will be cut up to 50%. Straightening is a breeze with a blow dryer & brush or flat iron and clients have the option to wear hair curly if they so choose. Consecutive treatments will have an increasing smoothing and straightening effect.

Q. What is the best way to offer a Keratin Express service to clients?
A. One of the most unique aspects of Keratin Express is that it can be done in conjunction with other services. Stylists can perform a haircut during the process, meaning a Keratin Express treatment can be offered as an add-on to a previously booked haircut requiring only an extra 15-20 minutes.

Keratin Express can also be done immediately after a color service, sealing the color and creating vibrancy and shine like never before. After completing hair color service, begin with Step #2 and continue with application, processing (cut during this step) blow dry and flat iron.

Q. Is Keratin Express safe for highlighted, bleached, relaxed, damaged hair?
A. All blondes should use Keratin Express Blonde Formula to eliminate any potential discoloration. For all hair, the #1 consideration for Keratin Express treatments is the porosity of the hair, and its ability to withstand 450° heat. If hair is “fried” or breaking, do not perform the service. The only thing that can damage the hair in this treatment is the heat of the iron, so it is critical that you diagnose the degree of porosity prior to the service. For overly porous hair lower the temperature of the iron to 375-450 degrees. Keratin Express can be used on all hair types based on porosity and will actually improve the health, condition and shine of the hair.

Q. What happens after 4-6 weeks?
A. Hair will gradually return to its original state, but in better condition. The effect of consecutive and subsequent treatments is healthier, stronger and smoother hair.

Q. Can hair color be applied after a Keratin Express treatment?
A. Yes, but it is recommended to wait 2 weeks.

Q. How soon can clients wash their hair or use hair products?
A. 6 hours. Use Keratin Express Daily Protective Shampoo & Conditioner, or products that are sodium chloride and sulfate-free for longest lasting results.  Use Keratin Express Daily Keratin to enjoy long-lasting benefits.

*35 minutes based on average length and density of hair.


“This product contains an aldehyde; some people are allergic to aldehydes. As with all salon chemical treatments, stylists/clients with respiratory, eye and/or skin sensitivities should request a patch test or consult with a physician before applying or receiving this treatment. Pregnant stylists/clients should not apply or receive this treatment.”